Little Book of Big Impact
Yearly, a large donor mailing piece goes out to supporters of the Boys & Girls Club of Portage County. Since the BGC offers after-school care for children at only $10/year, donations are widely accepted from community members. Titled the "Little Book of Big Impact," this piece showed various programs and advancements that supporters could supply the BGC with their monetary donation.
The Little Book of Big Impact piece raised $9,850. 76 pieces were mailed to supporters, and 11 donations were received from that mailing. This gave a 14.47% success rate, higher than any other years' large donor mailing piece.